The program provides tools and benefits that align around the four Pro Partner cornerstones:
Pro Partners receive access to Rheem guides, ready-to-use templates and reference examples to create engaging print and digital marketing collateral for their market. Pro Partners are supported with innovative products, tools and training to ensure they can deliver a superior customer experience while growing their businesses.
“The program is committed to providing world-class training for our Pro Partners. Hence, we have collaborated with ‘North American Technician Excellence’ to provide NATE certified trainings. Pro Partners and the technicians trained here will also receive Rheem & NATE branded e-Certificates,” according to Brian Hempenstall, General Manager.
“As an industry leader, Rheem believes in empowering Pro Partners by offering business and marketing support,” Hempenstall continued. “With this unmatched support, the quality of communication with the consumer is at the next level. Our Pro Partner program is going to be the ecosystem of our Go-to-Market strategy for the next decade and I can confidently say that this program is going to revolutionize the HVAC industry in this the Middle East region.”
Founded in 1925, Rheem® innovates new ways to deliver precise temperatures while saving energy, water and supporting a more sustainable future. Rheem is America’s #1 water-heating brand with products available in more than 80 countries. Paloma Co., Ltd.® of Nagoya, Japan, acquired the iconic Rheem brand in 1988. Today the company’s portfolio of premium brands include Rheem®, Raypak®, Ruud®, Eemax®, Richmond®, Splendid®, Solahart® and EverHot™ as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®, which are part of the Heat Transfer Products Group (HTPG®) division and most recently Friedrich, an industry leader in high-end air conditioning solutions.