Rheem launches the highly successful North American Pro Partner loyalty program in GCC


Pro Partner is a contractor loyalty program that offers a collection of tools to enable participating partners to better serve their customers. The program includes benefits which will grow Pro Partner businesses and improve the consumer experience through a digitally enabled web platform.

The program provides tools and benefits that align around the four Pro Partner cornerstones:

  • Enhancing Consumer Experience
  • Motivating HVAC Contractors with Incentives
  • Empowering our partners with Marketing & Business Support
  • Offering Industry-Leading Training

 Pro Partners receive access to Rheem guides, ready-to-use templates and reference examples to create engaging print and digital marketing collateral for their market. Pro Partners are supported with innovative products, tools and training to ensure they can deliver a superior customer experience while growing their businesses.

 “The program is committed to providing world-class training for our Pro Partners. Hence, we have collaborated with ‘North American Technician Excellence’ to provide NATE certified trainings. Pro Partners and the technicians trained here will also receive Rheem & NATE branded e-Certificates,” according to Brian Hempenstall, General Manager.

 “As an industry leader, Rheem believes in empowering  Pro Partners by offering business and marketing support,” Hempenstall continued. “With this unmatched support, the quality of communication with the consumer is at the next level. Our Pro Partner program is going to be the ecosystem of our Go-to-Market strategy for the next decade and  I can confidently say that this program is going to revolutionize the HVAC industry in this the Middle East region.”

About Rheem

Founded in 1925, Rheem® innovates new ways to deliver precise temperatures while saving energy, water and supporting a more sustainable future. Rheem is America’s #1 water-heating brand with products available in more than 80 countries. Paloma Co., Ltd.® of Nagoya, Japan, acquired the iconic Rheem brand in 1988. Today the company’s portfolio of premium brands include Rheem®, Raypak®, Ruud®, Eemax®, Richmond®, Splendid®, Solahart® and EverHot™ as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®, which are part of the Heat Transfer Products Group (HTPG®) division and most recently Friedrich, an industry leader in high-end air conditioning solutions.

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