Global Manufacturer Increases Investment in Regional Operations
“This exciting, new development for Rheem highlights our investment in an evolving Middle East market,” said Chris Peel, CEO of Rheem. “We have had a presence here since the 1980s and this expansion solidifies our commitment to the community, as well as the strength of our long-term partnerships in the region.”
In the first phase, Rheem will manufacture the Renaissance Xcede line of commercial rooftop units, which cover 10 to 30 tons.
“Manufacturing in the GCC will allow us to better serve the needs of our customers,” said Mike Branson, President, Global Air at Rheem. “The products built at this factory will be designed in the USA to Rheem’s standard of quality and reliability, while meeting the specific market and climate requirements of the GCC.”
Opening the new AC commercial products factory is one amongst a series of strategic investments in the GCC. Rheem has established a new headquarters office and opened a state-of-the-art Rheem Innovation Centre in Dubai. The company has also strengthened sales operations and distribution across the region, and launched a highly successful Pro Partner contractor loyalty program.
Rheem began supplying products in the region in the 1980s and opened its Dubai office in early 2012. Rheem currently has over 50 employees throughout the GCC.
Founded in 1925, Rheem® innovates new ways to deliver precise temperatures while saving energy, water and supporting a more sustainable future. Rheem is America’s #1 water-heating brand with products available in more than 80 countries. Paloma Co., Ltd.® of Nagoya, Japan, acquired the iconic Rheem brand in 1988. Today the company’s portfolio of premium brands include Rheem®, Raypak®, Ruud®, Eemax®, Richmond®, Splendid®, Solahart® and EverHot™ as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®, which are part of the Heat Transfer Products Group (HTPG®) division and most recently Friedrich, an industry leader in high-end air conditioning solutions.