Rheem’s First Innovation & Learning Center (ILC) in the GCC


Rheem Middle East is proud to announce the opening of a new innovation and learning centre at Jeddah in March 2019. Spread over an area of 150 square metres, this showroom was inaugurated by senior management from Rheem Manufacturing MEA FZE, Mr. Mike Branson, President Air, Mr. Mohammed Farooq, Managing Director, Mr. Samer Bachour (Sales Director), and by Mr. Jalal Al Kurdi, General Manager, United Naghi, distributors for Rheem Air-Conditioning in the Kingdom of Saudi Arabia.

This showroom is designed to showcase the latest, state-of-the-art product innovations by Rheem in the realm of Air-Conditioning. It is the first of its kind in the GCC region. In the US, Rheem has such Innovation and Learning centres in Roswell as well as Dallas. Rheem MEA plans to open another such Innovation and Learning Centre in the UAE as well.

Latest innovations that are currently being showcased at the KSA centre are:

Prestige® SLKL-B Rooftop Packaged Air Conditioners: Made in USA, this is designed to offer privacy during servicing, making it ideal for Individual Villas.

AHRI Certified, with a Sturdy Metallic Louver Jacket to ensure protection from Sand and Debris, this unit has a North American Scroll Compressor that offers longer system life. Side to Bottom Convertible Return and Supply air arrangement ensures Enhanced Flexibility & Space Saving in restricted spaces, while the Slide out Drain Pan makes it easy to service.

Classic Plus® EL3T+EA14, Ducted Type Air Conditioner, Made in North America. A Low height Air Handler with Top Discharge Condensing Unit completely made in North America, it offers Convertible Return Air arrangement (Up to 3 Ton), giving Enhanced Flexibility & Space Saving in restricted spaces.

Corrosion-resistant Cabinets, Sturdy Metallic Louver Jacket protect the coil from Sand and Debris, and a North American Scroll Compressor ensure a longer system life. Bottom Access to Filter and Electricals connections saves you servicing time and cost while Long Piping Capability up to 45m allows Rooftop unit installation, ensuring customer Privacy during service engineer visits.

Classic Plus® EH1T+EA14 Ducted Type Air Conditioner: This has a Complete System Made in North America and an American-Style Air handler and Top Discharge Condensing Unit.

Classic Plus SAWL+SHGL: Its Stamped Louver panels offer 100% protection for the condenser coil while its Scroll Compressor ensures the system has internal high temperature protection and is durable.

The new Rheem ILC at Jeddah is also a training centre for AC service engineers and mechanics aspiring to enter the HVAC service sector. Using Hands-On Live Demo training methods as well as Presentations and Audio-Visual tools, this centre is fully equipped. Product Managers and experienced Service Engineers from Rheem will personally conduct these training sessions, thus enabling them to acquire all the requisite skills to install, service and repair the Rheem Range of Air Conditioners.

This showroom is located at Al Naeem Street at Jeddah and is open from Sunday to Thursday 8 am to 5 pm.

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