Rheem Middle East Rolls Out Ice cRHEEM Truck Tour Across Dubai to Celebrate 100 Years
Rheem Middle East Rolls Out Ice cRHEEM Truck Tour Across Dubai to Celebrate 100 Years
To mark 100 years of keeping people cool, Rheem Middle East took to the streets of Dubai with the Ice cRHEEM Truck Tour, bringing a refreshing experience straight to the community. Known for its trusted air conditioning and water heating solutions, Rheem stepped out of the utility zone and into the hearts of residents with this fun, interactive campaign.
From May 19 to 25, 2025, the Ice cRHEEM truck made daily stops at key locations across the city, including:
- May 19 – DIFC
- May 20 & 21 – Emaar Square
- May 22 – DIFC
- May 23 & 24 – Damac Hills 2 Central Park
- May 25 – Al Furjan East Pavilion
Each stop drew an average footfall of 400 visitors per day, with people lining up for free ice cream, giveaways, and a closer look at Rheem’s century-long legacy of comfort and innovation.
The Ice cRHEEM Truck Tour was a fresh way to engage with the public, celebrating a major milestone while reinforcing Rheem’s commitment to delivering cool, reliable solutions—both indoors and out.